Impact of Colors in Advertisements Impact of colors in advertisements goes back to the ancient human history, where colors were signs of seasonal changes, birds and signals for food and nutrition. There is a real basis why human instincts are attracted to bright colors, the bright colors deliberately draw attention to the humans and animal psyche. Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal.
April 19, 2017