1940s Retro Bicycle Restoration Project Video Part 2

Retro Bicycle Restoration Video Part 2 is the Second Phase of the 1940s Aussie HEALING Brand Bicycle restoration.

Alfred George Healing the Founder of Aussie HEALING BRAND Bicycles

Alfred George Healing was born in 1868 in the suburb of Richmond, Melbourne (VIC).

“Starting in the cycle industry as a cycle builder and repairer in 1898, he obtained the Victorian agency for the English “Haddon” bicycle located on Bridge Road, Richmond.”

With many years behind him in the bicycle industry in 1907 he opened a small shop from borrowing £50 from his sister and began operating as A.G Healing.
Importing bicycle parts Healing was quickly gaining a reputation for his quality and service among the cycling community, with steady business growth, Healing stumbled across an error that had been made in a recent order which resulted in twice the number of bicycle parts received.

The 1930s Aussie HEALING BICYCLES Brand Small Beginings

“With no finances to pay for them, Healing decided to cycle around Victoria selling these parts to make the money he needed to fix up the order.
As Healing travelled across Victoria he found that there was such a large market place for cycling gear that the order was soon fixed. It became apparent that Healing needed to open cycle shops in various locations.
By 1912 Healing decided to open up his own proprietary company in Niagara Lane, Melbourne (VIC), the company was surging with enthusiastic cyclists and commuters and other branches began to spread all over state of Victoria.
In 1921 Healing’s son Keith joined the firm and became an apprentice bicycle maker and Healing cycles grew more popular and at peak production 25,000 bicycles were made per year. Shops under the name of Healing were now operating across Australia.
The business was now transferred to another location of Melbourne House, Post-office place (MELB).
In 1926 Duncan and Co. wholesale and retail distributors of automotive parts was absorbed and was occupied in a larger building in Franklin Street (MELB) to maintain the warehouse operations. A.G Healing was now a public company.
By 1933 the firm also began to specialize in importing radios and later began to make their own.”

Source: http://www.aussievelos.net/healing-cycles/